Transcription of Strategic ManageMent concepts and cases
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Strategic ManageMent concepts and cases
Strategic ManageMent concepts and casesA Competitive AdvAntAge 111/27/13 12:33 AMEditor in Chief: Stephanie WallProgram ManageMent Lead: ashely SantoraProgram Manager: Sarah HolleEditorial Assistant: Bernard OllilaMarketing Director: Maggie MoylanSenior Marketing Manager: erin gardnerProject ManageMent Lead: Judy LealeProject Manager: ann PulidoProcurement Specialist: Michelle KleinArt Director, Interior: Kenny BeckDesigner, Interior: Laura ierardiCreative Director, Cover: Jayne conteDesigner, Cover: Bruce KenselaarVP, Director of Digital Strategy & Assessment: Paul gentile Brian Surette: Digital editorRobin Lazrus: Digital Development ManagerAlana Coles: Digital Project ManagerJoan Waxman: MyLab Product ManagerDigital Production Project Manager: Lisa rinaldiFull-Service Project ManageMent and Composition: integraPrinter/Binder: courier/KendallvilleCover Printer: Lehigh-Phoenix color / HagerstownText Font: 10/12 timescredits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate
vii Contents Preface xv Acknowledgments xxiii About the Authors xxv Part 1 Overview of Strategic Management 2 Chapter 1 the Nature of Strategic Management 3
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