Transcription of Strategic Management Process - AABRI
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Journal of Comprehensive Research, Volume 5, Page 17 Strategic Management Process Strategic Management Process Dr I. Chaneta Department of Business Studies Faculty of Commerce University of Zimbabwe Abstract Wheelen and Hunger (2002) say that Strategic Management is a set of managerial decisions and actions that determines the long-run performance of an organization. It includes environmental scanning (both external and internal) strategy formulation ( Strategic or long- range planning), strategy implementation and evaluation and control.
partly from fresh ideas about how to make the strategy work better. On occasion, changes in strategy emerge when a big strategy works better. On occasion, changes in strategy emerge when a big strategic move is put to test when a crisis strikes and managers see that the organization's strategy needs radical reorientation.
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