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STRATEGIC PLANNING AND ANALYSIS FOR COMMERCIAL …
2016 Asian Economic and Social Society. All rights reserved ISSN (P): 2309-8295, ISSN (E): 2225-4226. Volume 6, Issue 9, 2016, pp. 195-213. Journal of Asian Business Strategy DOI: STRATEGIC PLANNING AND ANALYSIS FOR COMMERCIAL BANKING: AN. ANALYSIS BASED A COMMERCIAL BANK OPERATING IN SRILANKA. Navaretnarajah Sanjeepan Department of Management, Faculty of Commerce and Management, Eastern University, Srilanka Article History: Abstract This article has been consisted on the basis of an ample Received: 27-Jan-2017. interpretation of banking sector STRATEGIC PLANNING that, along with Revised received: 15-Feb- 2016. the instruments and techniques from which it stems, constitutes the Accepted: 28-Feb-2017 essential condition to operate in competitive markets.
Journal of Asian Business Strategy, 6(9)2016: 195-213 198 2.3. Major changes taking place in the external environment In 2015, Srilanka’s major export countries such as Europe, UK and US are estimated to have better economic growth – that helped to the ‘ABC Bank’ to attain a sustainable
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