Transcription of Strategic Planning in an Educational Development Centre ...
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Strategic Planning in an Educational Development Centre ...
207 Strategic Planning in an Educational Development Centre : Motivation, Management, and Messiness Simon P. Albon, Isabeau Iqbal, and Marion L. Pearson University of British Columbia Strategic Planning in universities is frequently positioned as vital for clarifying future directions, providing a coherent basis for decision-making, establishing priorities, and improving organizational performance. Models for successful Strategic Planning abound and often present the process as linear and straightforward. In this essay, we examine our own experiences of Strategic Planning for a new Educational Development Centre situated in a Faculty of a research intensive university. Drawing from the literature, we provide a brief history of Strategic Planning in university contexts and consider criticisms and benefits. We investigate complicated issues related to our own process and, throughout, we argue that in spite of established formulas for creating a Strategic plan, the process is non-linear and messy.
individuals working in higher education, strategic planning may be considered a distraction from our real work of teaching and research. The literature on strategic planning, however, positions this activity as vital for clarifying future directions, important for developing a coherent basis for decision-making,
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