Transcription of STRATEGY AND STRATEGIC MANAGEMENT …
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STRATEGY AND STRATEGIC MANAGEMENT …
Business Administration and Management43 DOI: , XVII, 2014 IntroductionWhen reviewing STRATEGIC thinking, we realizehow this phenomenon has gone through differentphases and semantic contexts. With a millen-nium distancing the word from its origins, theword STRATEGY has had several meanings butwithout ever losing its semantic roots. In thebeginning, STRATEGY took on a militarysignificance and represented the action ofcommanding or leading armies in times of war, a military campaign [30]. It meant a way ofprevailing over the adversary, a tool of victory inwar and only afterwards was it applied to othercontexts and fields of human relationships:political, economics, business, among others,but always retaining in all its uses the semanticroot, to define paths [76].After several phases and meanings, theconcept of STRATEGY has evolved into a field ofknowledge in MANAGEMENT , STRATEGIC mana-gement, with content, concepts and practicalreasoning, ending up by carving out its ownrole in the academic and business fields [25].
strategic management to contemporary organizations [74]. In this sense, the survey sought to contribute towards management knowledge in the organizational environment
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