Transcription of STUDY GUIDE - Boost Juice
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STUDY GUIDE - Boost Juice
STUDY GUIDESQUEEZE MORE OUT OF LIFE!AT Boost , WE WANT EVERY SINGLE CUSTOMER TO LEAVE SMILING AND FEELING JUST THAT LITTLE BIT BETTER. From our amazing Boost franchise partners, dedicated Boosties and passionate Support Centre employees, everyone embodies a Love Life attitude and remains committed to providing a world class customer experience. WHAT WE RE ABOUTWHAT WE RE ABOUT 3 THE Boost JOURNEY 4 & 5 THE FOUNDER 6 & 7 PRODUCT INNOVATION 8 SUPERMARKET RANGE 9 GUARANTEE 9 MARKETING AND PROMOTIONS 11 MARKETING CAMPAIGNS 12 & 13 DIGITAL BITS 14 & 15 CUSTOMER SERVICE 6 & 17 FRANCHISING 18 & 19 OPERATIONS TEAM 20HR 21 Boost INTERNATIONAL 22 STORE DESIGN AND DEVELOPMENT 23 AWARDS 24 & 25 FAQS 26 RETAIL ZOO 27 CONTENTS3 INNOVATIVE RETAIL CONCEPT While the Juice bar concept was relatively new for Australia, the way Boost presented the brand was also new for retail in general.
Boost has led the way with a unique marketing approach which includes above-the-line and below-the-line campaigns. Boost’s marketing and promotions strategy continues to set us apart from competitors and copycats time and time again. Methods used include above-the-line advertising such as radio, television and social media platforms, and
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