Transcription of Study of Mobile Phone Usage Among the …
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Study of Mobile Phone Usage Among the …
A Report On Study of Mobile Phone Usage Among the Teenagers And Youth In Mumbai By M A C R O Market Analysis & Consumer Research Organisation April May 2004 M A C R O MACRO Copyright 2004 MACRO This document is proprietary & confidential. 1 CONTENTS Sr. No. Particulars Page No. I. Background 3 II. Scope 4 II. Methodology 5 III. Limitations 6 IV. Detailed Research Findings 8-25 V. Annexure ( Annexure A: What is SEC? ( Annexure B: Questionnaire --- --- VI. Bibliography --- M A C R O MACRO Copyright 2004 MACRO This document is proprietary & confidential. 2 Background In February 2004, a paper titled Mobile Phones and Youth: A look at the student market was presented in the ITU/MIC Workshop on Shaping The Future for The Mobile Information Society.))
Methodology The entire primary research study was done in Mumbai and a Quantitative protocol was used. In order to provide a current snapshot of …
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