Transcription of Syllabus MBA (Marketing) Two Years Full Time …
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Syllabus MBA (Marketing) Two Years Full Time …
Faculty of management Department of Business Administration Rohilkhand University Bareilly 243 001 ( ) Syllabus MBA ( marketing ) Two Years full time Programme MBA(Mktg.) -I Semester management Concepts PAPER CODE : MM-101 Objectives : The objective of this course is to develop a basic understanding about the management concepts as well as of human in various managerial processes in organisation . UNIT-I management : Definition, nature, process , functions & skills . Evolution of management thoughts - Taylor, Henri Fayol, Max Weber , Elton Mayo . management Approachs- System approach , Contingency approach . Business Organisation - Types of ownership . UNIT-II Planning : Concept and purpose , Planning Process , management by Objectives(MBO), Decision Making.
Faculty of Management Department of Business Administration M.J.P. Rohilkhand University Bareilly 243 001 (U.P.) Syllabus MBA (Marketing) Two Years
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