Transcription of Table of Contents - Restaurant Business Plans, Systems ...
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Table of Contents - Restaurant Business Plans, Systems ...
Paulie s Pizza Business Plan Table of Contents Executive Summary .. 1 Company Description .. 3 Location .. 3 Capitalization .. 3 Business Concept .. 4 Concept Description and Statement .. 4 Sample menu .. 5 Design/Layouts .. 6 Management Team .. 7 Owner/Operator Paul Longorio .. 7 Assistant Manager Virginia Johnson .. 7 Management Agreements .. 7 Confidentiality Agreements .. 7 Market Analysis .. 8 Industry Assessment .. 8 Target 11 Location Analysis .. 12 Competitive Analysis .. 12 Marketing Strategy .. 14 Overview .. 14 Customer Database .. 14 Frequent Diner .. 14 Email 14 Mailer campaign .. 15 Community/Charity Involvement .. 15 Business 15 4 Walls 15 Public Relations .. 15 Advertising .. 16 Operations .. 17 Overview .. 17 Staffing .. 17 Training .. 17 Daily Operations & Production .. 18 Customer Service .. 19 Suppliers .. 19 Management Controls .. 20 Administrative Systems .. 21 Investment Analysis .. 22 Source of Funds .. 22 Capital Contributions .. 22 Growth Plan/Exit Strategy.
Restaurant diners for lunch will have their choice of buffet service or ordering off the menu, ensuring plenty of time to get back to work. Background music will include upbeat Italian tunes that support a faster paced environment. The dinner atmosphere will be slightly more intimate with candle lit tables and softer
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