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Target Markets: Segmentation & Evaluation

CHAPTER 5. Target Markets: Segmentation & Evaluation Devy Schonfeld Housekeeping Turn off your cell phones an put them away. Put your Name Cards out. Look at Assignment 1; I will review it in class on Thursday. Due in class on March 10th We will have a quiz on March 8th. Covers Chapters 3 and 4. There is no make-up for quizzes. Arturo Litwak will be here on March 10th. Exam 1 is March 22nd. It will cover Chapters 1-8 (incl). Open book; no technology;. will not cover my notes. You will need a #2 Pencil and a Scantron There is no make-up for exams! Discuss the term market from a marketing Learning perspective.

Lifestyle analysis - Characteristics related to people’s activities, interests, and opinions –Lifestyle segmentation groups people by: •How they spend their time •The importance of things in their surroundings •Beliefs about themselves and broad issues Demographics explain who your target is, psychographics explain WHY they buy!

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