Transcription of Teaching guide: models, theories and frameworks handbook
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Models, theories and frameworks handbookA-LEVEL BUSINESSThe A-level Business specification includes a number of theories and models which have been included to help teachers by providing a framework for use when Teaching the different topics. The following is an overview of the various theories or models along with guidance as to how they can be used to support learning. Use this Teaching guide in the classroom to engage your students, contextualise the models/ theories in real-world business and prepare them for the , theories and frameworks handbook : A-level BusinessContentsTannenbaum Schmidt Continuum 6 Blake Mouton Grid 8 Scientific decision making 10 Decision trees 12 Stakeholder mapping 14 Market mapping 16 Price elasticity of demand 18 Income elasticity of demand 21 STP segmentation, targeting, positioning 237Ps of the marketing mix 25 Boston Matrix 27 The product life cycle 29 Inventory control chart 32 Hackman and Oldham s model of job design 34 Motivation 36 SWOT analysis 40 Kaplan and Norton s balanced scorecard model 42 Elkington s Triple Bottom Line 44 Carroll s Corporate Social Responsibility Pyramid 464 Porter s five forces 48 Investment appraisal 50 Sensitivity analysis 57 Ansoff matrix model 58 Porter s strategi
Problems of using the price elasticity of demand The price elasticity of demand measures the effect on quantity demanded of a change in price, with all other factors held constant. In reality, many other factors will be changing as well, such as the income, the weather, the prices of other products and the marketing activities
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