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The Business
IIThe BusinessEthics ProgramIIThe BusinessEthics Program433 This chapter helps owners and managers plan tobuild a responsible Business enterprise (RBE). Itprovides an approach to designing and implement-ing a Business ethics program, and it describes howhaving one helps an enterprise improve its perform-ance, make profits, and increase the prosperity of itscommunity by learning to meet the reasonableexpectations of its stakeholders. This chapter alsoaddresses the management challenges of designingand implementing such a , Strategy, and the Business ethics ProgramEnterprises of all sizes develop strategies to bringtheir resources together to achieve their goals andobjectives. A Business ethics program helps ownersand managers improve their Business performance,make profits, and contribute to the economicprogress of their communities by meeting the reason-able expectations of their businessethics program also aims to achieve specific expectedprogram outcomes, such as increasing awareness ofethics issues, improving decision-making, and reduc-ing misconduct, which are discussed in more detail in Chapter be effective over time, a Business ethics pro-gram must be a formal plan, because it touches onall aspects of the enterprise operations, humanresources, communications, and marketing toname but a few.
A business ethics program helps an enterprise establish the essence of its identity in the community: its core purpose, core values, and envisioned future. It is an effective tool for establishing standards and procedures to
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