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THE BUSINESS MODEL: THEORETICAL ROOTS, …
IESE BUSINESS School-University of Navarra - 1 THE BUSINESS MODEL: THEORETICAL ROOTS, RECENT DEVELOPMENTS, AND FUTURE RESEARCH Christoph Zott Raphael Amit Lorenzo Massa IESE BUSINESS School University of Navarra Av. Pearson, 21 08034 Barcelona, Spain. Phone: (+34) 93 253 42 00 Fax: (+34) 93 253 43 43 Camino del Cerro del guila, 3 (Ctra. de Castilla, km 5,180) 28023 Madrid, Spain. Phone: (+34) 91 357 08 09 Fax: (+34) 91 357 29 13 Copyright 2010 IESE BUSINESS School. Working PaperWP-862 June, 2010 Rev. September 2010 IESE BUSINESS School-University of Navarra THE BUSINESS MODEL: THEORETICAL ROOTS, RECENT DEVELOPMENTS, AND FUTURE RESEARCH Christoph Zott1 Raphael Amit2 Lorenzo Massa3 Abstract The paper provides a broad and multifaceted review of the received literature on BUSINESS models in which we examine the BUSINESS mo
IESE Business School-University of Navarra THE BUSINESS MODEL: THEORETICAL ROOTS, RECENT DEVELOPMENTS, AND FUTURE RESEARCH Christoph Zott1 Raphael Amit2 Lorenzo Massa3 ...
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