Transcription of The Coffee Bean: A Value Chain and Sustainability Initiatives …
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The Coffee Bean: A Value Chain and Sustainability Initiatives …
The Coffee Bean: A Value Chain and Sustainability Initiatives Analysis Melissa Murphy, University of Connecticut, Stamford CT USA Timothy J. Dowding, University of Connecticut, Stamford CT USA ABSTRACT This paper examines Starbucks corporate strategy of sustainable efforts in Ethiopia, particularly in the sustainable sourcing Arabica Coffee . The paper discusses the Value Chain of Coffee , issues surrounding the Coffee supply Chain and the need for sustainable Coffee production. In addition it also discusses Starbucks position and influence on the Coffee trade, and the measures that Starbucks is taking to ensure Sustainability efforts throughout the Coffee supply Chain . Coffee Value Chain & P3G ANALYSIS Coffee is produced in more than fifty developing countries in Latin America, Africa, and Asia and it is an important source of income for 20-25 million families worldwide [1].
The structure of the value chain is very similar regardless of producing or consuming country. The coffee value chain is made up of the four main phases: Cultivation, Processing, Roasting, and Consumption. Each phase in the process has environmental, social, economic and governance issues that affect the future sustainability of extracting
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