Transcription of The Cultural Context - SAGE Publications Inc
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The Cultural Context - SAGE Publications Inc
45 chapter 2 The Cultural ContextCHAPTER OBJECTIVESA fter reading this chapter , you should be able to 1. recognize that cultures are dynamic, fluid, and not static entities; 2. compare and contrast individualism and collectivism; 3. identify some cultures that are individualistic and some that are collectivistic; 4. recognize that no culture is purely individualistic or purely collectivistic; 5. compare and contrast high- and low- Context cultures; 6. identify some cultures that are high Context and some that are low Context ; 7. compare value orientations among cultures; 8. compare and contrast large and small power distance cultures; 9. identify some cultures that are large power distance and some that are small power distance;10.
CHAPTER 2 The Cultural Context 47 We often think of a culture in terms of its geography; for example, we think of Saudi Arabia as a hot, desert culture and of Siberia as a cold, mountainous one. But culture is more a human phenomenon than a geographic one. And while geography certainly affects how
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