The Digital Maturity Model 4

The Digital Maturity Model : Digital Business Transformation Playbookby Martin Gill and Shar VanBoskirkJanuary 22, 2016 For EBuSinESS & ChannEl StratEGy takeawaysDigital Disruption Is Driving TransformationDigital leaders must respond to the clear and present threat of Digital disruption by transforming their firms. they must embed Digital capabilities into the very heart of their business, making Digital a core competency, not a Maturity Has four DimensionsDigital transformation is a complex challenge. Firms that have reached the highest levels of Digital Maturity have had to address cultural, organizational, technical, and insights Teams Must focus on Three Key functional Activitiesas Digital teams consolidate, they must focus on three equally important functions -- developing Digital strategy, governing Digital activities across their firms, and driving operational excellence into their Digital read this reportyou know your firm needs to transform to place Digital at the heart of its business strategy.

maturity model that consolidated our interactive marketing and eBusiness maturity models.1 two years applying the model with clients have helped hone and focus it even further. this report updates our 2014 digital maturity model into a single set of scoring criteria that today’s cross-functional digital

Loading..

Tags:

  Model, Maturity, Maturity model

Information