Transcription of The Four-Step Process - Accreditation in Public …
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The Four-Step Process - Accreditation in Public …
1 The Four-Step Process Step 1: Research Define the Public relations problem Step 2: planning Step 3: Implementation (taking action) Step 4: Evaluation2 planning Terminology The Universal Accreditation Board and many other authorities believe that goals should be broad targets. Objectives should be specific. Strategies should indicate how you are going to proceed to carry out your objectives and reach your Terminology These are the definitions of planning terms you will need to know to prepare for the Readiness Review and the computer-based Examination for Accreditation in Public relations .
1 The Four-Step Process Step 1: Research – Define the public relations problem Step 2: Planning Step 3: Implementation (taking action) Step 4: Evaluation
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Strategic Communication Planning, Knowledge, Skills and Abilities, Public Relations, Best Practices Guide, Strategic Planning, STRATEGIC PLAN 2015 – 2020, Relations, PUBLIC RELATIONS THEORY AND PROCESSES, Strategic Plan, Public, STAKEHOLDER & INTERGOVERNMENTAL, STAKEHOLDER & INTERGOVERNMENTAL RELATIONS (SIR) GOVERNANCE POLICY