Transcription of THE GLOBAL MARKET FOR SOAPS
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THE GLOBAL MARKET FOR SOAPS
THE GLOBAL MARKET FOR SOAPS A MARKET Research Report For the Public-Private Partnership on Handwashing with Soap THE LONDON SCHOOL OF HYGIENE & TROPICAL MEDICINE 2 The GLOBAL MARKET for SOAPS CONTENTS Acknowledgements Acronyms List of Figures and Tables Executive Summary Chapter 1: Introduction A Public-Private Partnership Mutual benefits Research objective Methods and sources of information What is soap? Soap - a brief history The MARKET for SOAPS Chapter 2: The MARKET The world MARKET for soap Markets in the developed world The soap MARKET in developing countries Latin America Asia Africa and the Middle East Central and Eastern Europe Chapter 3: Soap production and promotion in the GLOBAL MARKET Nature of the GLOBAL industry Promotion and branding Corporate focus: SOAPS and detergents Growth and expansion strategies MARKET segmentation Mergers and acquisitions How local companies are r
2 The Global Market for Soaps CONTENTS Acknowledgements Acronyms List of Figures and Tables Executive Summary Chapter …
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