Transcription of The Health Communicator’s
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The Health Communicator’s
July 2011 The Health Communicator s Social Media Toolkit Table of Contents Social Media Introduction Social Media Overview 1 Getting Your Feet Wet With Social Media 2 CDC s Top Lessons Learned from Using Social Media 4 Developing a Social Media Strategy 5 Social Media Monitoring and Evaluation 6 Governing Social Media Efforts 6 Social Media Tools Buttons and Badges 8 Image Sharing 9 Content Syndication 10 RSS Feeds 11 Podcasts 13 Online Video Sharing 15 Widgets 18 eCards 19 Mobile Technologies 21 Twitter 27 Blogs 32 Facebook 36 Social Media Campaign Example CDC Vital Signs Campaign 40 More Social Media Resources 46 Social Media Communications Strategy Worksheet 47 Social Media Evaluation Worksheet 50 References 53 A guide to using social media to improve reach of Health messages, increase access to your content, further participation with audiences and advance transparency to improve Health communication efforts.
Social Media Overview . In the last several years, the use of Facebook, YouTube, Twitter and other social media tools to disseminate health messages has grown significantly, and continues to trend upward.
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