Transcription of The Health Communicator’s
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The Health Communicator’s
July 2011 The Health Communicator s Social Media Toolkit Table of Contents Social Media Introduction Social Media Overview 1 Getting Your Feet Wet With Social Media 2 CDC s Top Lessons Learned from Using Social Media 4 Developing a Social Media Strategy 5 Social Media Monitoring and Evaluation 6 Governing Social Media Efforts 6 Social Media Tools Buttons and Badges 8 Image Sharing 9 Content Syndication 10 RSS Feeds 11 Podcasts 13 Online Video Sharing 15 Widgets 18 eCards 19 Mobile Technologies 21 Twitter 27 Blogs 32 Facebook 36 Social Media Campaign Example CDC Vital Signs Campaign 40 More Social Media Resources 46 Social Media Communications Strategy Worksheet 47 Social Media Evaluation Worksheet 50 References 53 A guide to using social media to improve reach of Health messages, increase access to your content, further participation with audiences and advance transparency to improve Health communication efforts.
Tools range from easily downloadable products, such as buttons and badges, that can be ... behavior change in dynamic, personalizedand participatory ways. However, like traditional communication, social media alone may not be able to meet all of …
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