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The Journal of International Management Studies, Volume 8 Number 2, August, 2013124 The Impact of Organizational Culture on the Success of New Product Development Projects: A Theoretical Framework of the Missing Link Walid Belassi, Faculty of Business, Athabasca University, Canada ABSTRACT The failure rates of New Product Development (NPD) projects have been alarmingly high. Companies have tried a variety of approaches yet the failure rates have not improved. Researchers introduce a wealth of knowledge when dealing with the subject, in an attempt to define the problem and find solutions to it. Many of these studies focus on certain factors, such as buyer-supplier relationships, project structure.
124 The Journal of International Management Studies, Volume 8 Number 2, August, 2013 The Impact of Organizational Culture on the Success of New Product Development Projects: A Theoretical Framework of the Missing Link Walid Belassi, Faculty of Business, Athabasca University, Canada
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