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The State of Fashion 2020 - McKinsey & Company

The State of Fashion 20202 The State of Fashion 2020 The State of Fashion 20204 The State of Fashion 2020 CONTENTSE xecutive Summary 10 11 Industry Outlook 12 15 Global Economy 18 3101: On High Alert 1902: Beyond China 23 Southeast Asia: A Region of Nuanced Opportunity 26 Russia: Signs of Resurgence in a Polarised Market 28 The GCC: A Region in Transition 30 Consumer Shifts 32 5903: Next Gen Social 33 Want to See the Future of Social Media? Look to Asia. 3704: In The Neighbourhood 43 Executive Interview: Pete Nordstrom 46 Unlocking the Power of Stores 5005: Sustainability First 52 The Future of Upcycling: From Rags to Riches 56 Fashion System 60 8706: Materials Revolution 61 Fashion s Biological Revolution 6407: Inclusive Culture 66 Executive Interview: Annie Wu 7008: Cross-Border Challengers 73 Executive Interview: Wang Mingqiang 7609: Unconventional Conventions 79 Executive

the world economy feed through into fashion. And this coming year — perhaps more so ... business world bracing for a slowdown in growth in the global economy. Because fashion is a global business with global supply chains, industry ... of creativity and business, he began BoF as a blog in 2007, which has since grown

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