Transcription of The Study of Direct Selling Management Strategies: An ...
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The Study of Direct Selling Management Strategies: An ...
Journal of International Management Studies * February 2008214 The Study of Direct Selling Management Strategies: An example of the Avon cosmetics company in Taiwan Yen, Jui-Yen, Associate Professor, Department of Business Administration, National Taipei College of Business, Taiwan Chen, Mei-Liang, Lecturer, General Education Center, Hsin Sheng College of Medical Care and Management , Taiwan Chen, Yi- chieh, Graduate student, Grabluate Institute of International Business Management , Ching Yun University, Taiwan ABSTRACT The Management strategy of Direct Selling is quite different than that of business administration of general enterprise; it is an industry that is highly mobile and emphasizes on interpersonal relationship; no matter it is Direct Selling or Marketing, although they can save the company a lot of cost, yet they are accompanied with uncertain risk.
effectiveness selling is that the product manufacturer or importer, through the mail of DM, catalogue, broadcasting, TV channel, internet, etc., transfer the product and service information to the consumer, and the consumer then reply
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