Transcription of The truth about online consumers
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The truth about online consumers
truth about online consumers2017 Global online Consumer ReportIn this reportHow do companies target Millennials who no longer trust traditional advertising? How important are payment options in India? Which countries are most likely to buy from foreign websites? Where are consumers willing to buy groceries online ? In this report we answer these and other questions that can help inform an online strategy that is more targeted, effective and customer-centric. ForewordEnabled by technology, the continued year over year growth in online shopping has been fueled by a new generation of consumers who want greater convenience, value and options. For consumer businesses, this trend poses both challenges and significant opportunities. Competition is no longer limited to local shops during business hours. consumers today are shopping all the time and everywhere; and in a truly global online marketplace, products can easily be purchased from retailers and manufacturers located anywhere in the world or from those with no physical retail locations at all.
Title: The truth about online consumers Author: KPMG International Subject: 2017 Global Online Consumer Report Keywords: consumers; purchase; Product; Online; Device ...
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