The Wired Wealthy - Convio

V032408 The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors March 24, 2008 An in-depth survey and study by Convio , Sea Change Strategies and Edge Research INTRODUCTION The Wired Wealthy 2 INTRODUCTION Let me tell you about the very rich. They are different than you and me. Yes. They have more money. That famous literary exchange between F. Scott Fitzgerald and Ernest Hemingway took place more than 70 years ago, and yet the question persists. In philanthropy, we wonder whether the most generous donors represent a fundamentally different charitable mindset, or whether they simply have more money to give. With the advent of Internet communications, the question takes on new urgency: What role, if any, can the Internet play in cultivating, securing and stewarding major donors? This study aims to make a contribution toward a useful answer.

The wired wealthy have dabbled in various social networks and so-called "Web 2.0" venues, but do not appear to be among the heaviest adopters. One exception may be YouTube – more than half of wired wealthy respondents have watched at least one video. A quarter of this group at

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