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This page intentionally left blank Strategic ManagementCONCEPTS AND CASESE ditorial Director:Sally YaganEditor in Chief:Eric SvendsenAcquisitions Editor:Kim NorbutaProduct Development Manager:Ashley SantoraEditorial Project Manager:Claudia FernandesEditorial Assistant:Meg O RourkeDirector of Marketing:Patrice Lumumba JonesMarketing Manager:Nikki Ayana JonesMarketing Assistant:Ian GoldSenior Managing Editor:Judy LealeAssociate Production Project Manager:Ana JankowskiOperations Specialist:Ilene KahnArt Director:Steve FrimText and Cover Designer:Judy AllanManager, Visual Research:Beth BrenzelManager, Rights and Permissions:Zina ArabiaImage Permission Coordinator:Cynthia VincentiManager, Cover Visual Research & Permissions:Karen SanatarCover Art:Vetta TM Collection Dollar Bin: istockphotoEditorial Media Project Manager:Ashley LullingProduction Media Project Manager:Lisa RinaldiFull-Service Project Management:Thistle Hill Publishing Services, LLCC omposition:Integra Software Services, :Courier/KendallvilleCover Printer:Lehigh-Phoenix Color/HagerstownText Font:10/12 TimesCredits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbookappear on appropriate page within 2011, 2009, 2007 by Pearson Education, Inc.

The Balanced Scorecard 135 Types of Strategies 136 Levels of Strategies 138 Integration Strategies 139 Forward Integration 139 & Backward Integration 140 ... Linking Performance and Pay to Strategies 231 Managing Resistance to Change 234 Creating a …

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