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TIPS FOR DEVELOPING SURVEY …

TIPS FOR DEVELOPING SURVEY INSTRUMENTS/QUESTIONNAIRES 1 Table of Contents INTRODUCTION .. 2 IMPORTANT DEFINITIONS .. 2 DEVELOPING THE INSTRUMENT .. 5 PLAN YOUR SURVEY CAREFULLY .. 5 CREATE YOUR INSTRUMENT SPECIFIC TO THE RESPONDENT 6 WRITE CLEAR INSTRUCTIONS FOR YOUR SURVEY .. 6 CONSIDER THE LENGTH .. 6 DEVELOPING THE SURVEY QUESTIONS .. 7 GENERATE QUESTIONS BASED ON THE PURPOSE OF THE DATA .. 7 ASK THE MOST IMPORTANT QUESTIONS AT THE BEGINNING OF THE SURVEY .. 8 MAKE QUESTIONS SPECIFIC .. 8 ASK ONLY ONE QUESTION AT A TIME .. 8 USING SCALED QUESTIONS .. 8 RATING SCALES .. 9 LIKERT SCALES .. 10 MATCHING THE SCALE TO THE NATURE OF THE QUESTION .. 10 LEAVE OPEN-ENDED QUESTIONS FOR THE END .. 11 FINAL 12 CONSIDER THE TIMING .. 12 REVIEW .. 12 TEST YOUR INSTRUMENT .. 12 2 INTRODUCTION This manual was created to assist you, the grantee, to design surveys that help get the information needed from program participants and other stakeholders to improve programming and demonstrate results.

A survey design matrix is below (each section is described in italics along with an example in the third row). Any program stakeholder can utilize this matrix to help them make decisions about what questions are the most appropriate to ask given their program activities. Indicator data/question to be

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