Transcription of To Fly. To Serve. Today. Tomorrow. To Serve. Today. …
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To Fly. to serve . today . on 06-09-2013 british Airways' latest 'To Fly. to serve ' advertising campaign, will be unveiled during the 'England versusMoldova' World Cup qualifier on ITV, Friday 6 TV advert follows a customer journey using a 'micro to macro' style of filming, the footage shows closeup shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrastsbetween them both, showing the care and thought that goes into every part of their journey. The end framepoignantly shows the british Airways logo being stitched into fabric, with the voiceover commenting ' to serve . today . tomorrow .'Abigail Comber, british Airways' head of marketing, said: "We wanted to show travel and innovation atits best - the people behind the scenes, the attention to detail, our engineering prowess and the care andexpertise to get 100,000 people in the air every day.
To Fly. To Serve. Today. Tomorrow. Posted on 06-09-2013 British Airways' latest 'To Fly. To Serve' advertising campaign, will be unveiled during the 'England versus
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