To Public Relations

Introduction To Public Relations Mathew Cabot, San Jose State University AJEEP 2012 AJEEP Introduction to Public Relations Course Contents Section 1 Course Syllabus Section 2 Key Vocabulary Section 3 Lecture One Public Relations Defined PowerPoint Slides Section 4 Lecture Two The Foundational Principles of PR PowerPoint Slides Section 5 Lecture Three The RACE Process PowerPoint Slides Section 6 Lecture Four Persuasion PowerPoint Slides Section 7 Lecture Five Finding &

employee relations, investor relations, community relations, public affairs, lobbying, and social media, among other areas. As the scope of the profession has expanded, so has the skill set practitioners need to be successful. Writing continues to be the core skill public relations practitioners need to possess.

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