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Tour Operators Manual

THE BUSINESS OF INBOUND tour Operators tour Operators Manual March 2007 This publication was produced for review by the United States Agency for International Development. It was prepared by Mr. Alan Saffery, Ms. Michelle Morgan, and Mr. Otgonbaatar Tulga with contributions from Mr. Tim Warren of Adventure Business Consultants. THE BUSINESS OF INBOUND tour Operators tour Operators Manual The author s views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. CONTENTS 1 1 The Tourism 1 2 STRUCTURE OF THE TRAVEL TRADE .. 2 Definition of Terms in the Travel Trade: .. 2 Types of Travel 3 MARKETING .. 7 Marketing 8 Being 9 Destination 10 Marketing Research .. 11 Main Marketing Tools.

This manual was designed as a reference and toolkit accompanying a training course for companies that have newly begun an inbound tour operator business or are considering starting one. If you do not have much background in the travel business, parts of this manual will be difficult to understand or use without some introductory level training.

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