Transcription of TWELFTH EDITION PRACTICAL RESEARCH - Pearson
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TWELFTH EDITION PRACTICAL RESEARCH - Pearson
330 Hudson Street, NY NY 10013 PRACTICAL RESEARCHPLANNING AND DESIGNTWELFTH EDITIONPaul D. LeedyLate of American UniversityandJeanne Ellis OrmrodUniversity of Northern Colorado (Emerita)with Laura Ruth JohnsonNorthern Illinois 111/01/18 11:20 AMDirector and Publisher: Kevin M. DavisContent Producer: Janelle RogersPortfolio Management Assistant: Casey CoriellExecutive Field Marketing Manager: Krista ClarkExecutive Product Marketing Manager: Christopher BarryProcurement Specialist: Carol MelvilleDevelopment Editor: Pamela BennettCover Designer: Cenveo Publisher ServicesCover Photo: Cavan Project Management: Norine Strang, Cenveo Publisher ServicesComposition: Cenveo Publisher ServicesPrinter/Binder: LSC CommunicationsCover Printer: Phoenix ColorText Font: Garamond 3 LT ProCopyright 2019, 2016 by Pearson Education, Inc.
ability in Measurement” (including revisions of glossary definitions of several key terms) to reflect a better balance between quantitative and qualitative approaches, with a heading change to “Validity and Reliability in Assessment.” Chapter 5. Several minor changes in response to reviewers’ concerns regarding
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