Transcription of Understanding Relationship Marketing Outcomes …
{{id}} {{{paragraph}}}
Example: quiz answers
Understanding Relationship Marketing Outcomes …
JOURNAL OF SERVICE. Hennig-Thurau RESEARCH et / February al. / Relationship . 2002 Marketing Outcomes . Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship Quality Thorsten Hennig-Thurau University of Hanover Kevin P. Gwinner Kansas State University Dwayne D. Gremler Bowling Green State University The importance of developing and maintaining enduring to significantly contribute to Relationship Marketing out- relationships with customers of service businesses is gen- comes in services. erally accepted in the Marketing literature. A key chal- lenge for researchers is to identify and understand how managerially controlled antecedent variables influence important Relationship Marketing Outcomes ( , cus- Nearly two decades have passed since the first mention tomer loyalty and word-of-mouth communication).
JOURNAL OF SERVICE RESEARCH / February 2002Hennig-Thurau et al. / RELATIONSHIP MARKETING OUTCOMES Understanding Relationship Marketing Outcomes
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document:
Related search queries
13200 Reichheld INT, Reichheld, Balanced Scorecard, Factors on Menu Design for Airlines, GAINING COMPETITIVE ADVANTAGE THROUGH, Gaining competitive advantage through quality of, FACTORS AFFECTING THE CUSTOMER, Factors affecting the customer satisfaction in, Feedback Management, Customer Service Newsletter