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Understanding the Importance of Study of Tourist Behaviour ...

17 Amity Research Journal of Tourism, Aviation and Hospitality Vol. 01, issue 02, July-Dec 2016 Understanding the Importance of Study of Tourist Behaviour and its Relevance in Growth of Tourism: A Study of Elements Influencing Tourist Behaviour Dr. Sandeep Guleria Vice Principal, ITFT College, Chandigarh Abstract Tourism is one of the most dynamic industries. In this, many factors are associated with it, which lead it to grow. There is one of the major factor without which the existence of tourism cannot be thought of. And that factor is ' Tourist ' or consumer in this industry. The ups and downs in the industry depend mainly on consumer, who is also known as the king in any business.

To make the customer loyal we need to study or know the psyche of the customer. In that we have to take many aspects of consumer behavior and other factors which affect the consumer behavior, like service quality, product quality, price, emotions, age, habit of customer and seasonality. Once w e come to know the reason behind repeat visitation or

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  Customer, Factors, Tourist, Behavior

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