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Unit 3: Introduction to Marketing

1 Edexcel BTEC Level 3 Nationals specification in Business Issue 1 January 2010 Edexcel Limited 2009 Unit 3: Introduction to MarketingUnit code: Y/502/5411 QCF Level 3: BTEC NationalCredit value: 10 Guided learning hours: 60 Aim and purposeThe aim and purpose of this unit is to give learners an understanding of how Marketing , research and planning and the Marketing mix are used by all introductionMarketing is at the heart of every organisation s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of Marketing is the customer.

importance of identifying who has influence over purchasing decisions Market segmentation : importance; bases for segmentation of consumer markets (geographic, demographic, psychographic, lifestyle); uses of geo-demographic systems to …

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Unit 3: Introduction to Marketing

www.learnmarketing.net

Edexcel BTEC Level 3 Nationals specification in Business 1 – Issue 1 – January 2010 © Edexcel Limited 2009 Unit 3: Introduction to Marketing

  Introduction, Unit, Marketing, Unit 3, Introduction to marketing

Unit 10: Market Research in Business - Learn …

www.learnmarketing.net

Edexcel BTEC Level 3 Nationals specification in Business 1 – Issue 2 – June 2010 © Edexcel Limited 2010 Unit 10: Market Research in Business

  Business, Research, Market, Market research in business

Unit 2: Developing a Marketing Campaign

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UNIT 2: DEVELOPING A MARKETING CAMPAIGN Pearson BTEC Level 3 National Extended Certificate in Business – Specification – Issue 3 – June 2016 © Pearson Education Limited 2015

  Marketing, Developing, Campaign, Developing a marketing campaign

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  Decision

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