Transcription of Urban Farm Business Plan Handbook
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Partnership for Sustainable Communities - Urban Farm Business Plan Handbook September 2011 Partnership for Sustainable Communities Urban Farm Business Plan Handbook September 2011 Update Partnership for Sustainable Communities - Urban Farm Business Plan Handbook September 2011 Partnership for Sustainable Communities - Urban Farm Business Plan Handbook September 2011 Contents 3 HOW SHOULD THE Handbook AND THE WORKSHEETS BE USED? .. 4 BEFORE BEGINNING THE Urban FARM Business PLAN .. 5 USING THE Urban FARM Business PLAN Handbook .. 6 OVERVIEW .. 7 INTRODUCTION .. 7 VISION STATEMENT .. 7 MISSION STATEMENT .. 8 GOALS .. 8 ORGANIZATION AND MANAGEMENT .. 9 MARKETING STRATEGY .. 10 INTRODUCTION .. 10 MARKET .. 10 Customers .. 11 PRODUCT .. 12 DISTRIBUTION .. 12 SALES .. 13 Pricing .. 13 Sales Volume .. 13 COMPETITION .. 14 PROMOTION .. 14 OPERATING STRATEGY .. 15 INTRODUCTION .. 15 CROP MANAGEMENT .. 15 YIELD .. 16 PHYSICAL RESOURCE NEEDS .. 16 HUMAN RESOURCE NEEDS.
the information needed to draft a business plan. There are two files that comprise the Worksheets: 1. Urban Farm Business Plan Worksheet.doc (Microsoft (MS) Word®). This file contains blank worksheets that when completed will provide the information needed to write a business plan. Worksheets 1-16, 18-22, and 28-29 are contained in this file.
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