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User Experience Capabilities Assessment - …
Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USATel: +1 | Fax: +1 | Experience Capabilities Assessmentby Leah Buley, June 16, 2015 For: Customer Experience ProfessionalsKey TaKeawaysa Firm s UX Practice May Be Outdated, Progressive, Or ModernOutdated user Experience (UX) teams mostly focus on usability testing and UI design. Progressive teams develop more specialized skills and take on more digital touchpoints. Modern UX teams work across the end-to-end customer Factors Determine what Kind Of UX Capabilities you HaveTo assess the strength of your organization s UX Capabilities , pay attention to how your UX function approaches scope, strategy, research, design, staffing, and Matter what state your UX Organization Is In, you Have work To DoOutdated UX organizations must focus on staffing.
For Customer experienCe proFessionals user experience Capabilities assessment 2 2015, Forrester research, inc. reproduction prohibited June 16, 2015
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