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Using Amos for structural equation modeling in market …

Using amos for structural equationmodeling in market researchby Lynd D. Bacon, ,Lynd Bacon & Associates, SPSS paper white paper Using amos for structural equation modeling in market research 2 structural equation models (SEMs) describe relationships between are similar to combining multiple regression and factor analysis. SEMsalso offer some important, additional benefits over these techniques includingan effective way to deal with multicollinearity, and methods for taking into account theunreliability of consumer response paper introduces you to SEMs as well as amos , a software tool distributed by SPSSInc. amos stands for Analysis of Moment Structures. amos has a unique graphical interface, and was specifically designed to make fitting SEMs paper will:nReview some SEM basics and compare SEMs to multiple regression and factor analysis modelsnCover sample size requirements and two important SEM issues: model identification and model equivalencenExplain why Using SEMs for multicollinearity and measurement reliability provides important advantagesnGive two examples Using amos for structural equation modelsThe first of the two examples compares the importance of satisfaction drivers acrosscustomer segments.

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