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Value Proposition and Business Model Canvas - …
Value Proposition and Business Model Canvas Modified from MaRS Entrepreneur s Toolkit Workshop and Workbooks Slide 1 The Investor Presentation Presentation Agenda 1. Value Proposition & Business Model 2. Value Proposition process 3. Customer validation Problem/solution fit 4. Activity: Value Proposition statement 5. Business Model Canvas process 6. Customer validation Solution/market fit 7. Activity: Business Model Canvas Slide 2 The Investor Presentation Value Proposition A Value Proposition is a statement of the functional, emotional and self-expressive benefits delivered by your brand/offering that provide Value to the target customer It describes the unique Value of your product or brand and offers a compelling reason for customers to buy Slide 3 The Investor Presentation Value Proposition The Value Proposition statement should consist of the following components: What you are offering to customers The specifi
Value Proposition and Business Model Canvas Modified from MaRS Entrepreneur’s Toolkit Workshop and Workbooks
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