Values, Attitudes, and Behaviors

ObjectivesValuesPersonal ValuesFamily ValuesReality CheckValues Across the LifespanValue Congruence AcrossGenerationsAttitudesBehaviorsValue s, attitudes , and Behaviors inthe Decision-Making FrameworkIn the NewsValues and Behaviors in FamilyPurchasing DecisionsBrand PreferenceQuality PreferencePrice PreferenceDesign PreferenceThe Marketing Profession s Interestin Family ValuesImpact of Culture on Values, attitudes , and BehaviorsWorldviewConsistency Over Time and SituationObjectives Understand the concepts of values, attitudes , andbehaviors and how theyimpact family decision-making. Become familiar with thefactors that impactdevelopment, maintenance,and changing of personal andfamily value sets over time. Become aware of howexternal forces impact valueexpression in theidentification of needs andalternatives and in thedecision-making process.

To understand the impact of values, attitudes, and behaviors on family resource management, we must understand the definitions of many terms that are often used loosely. Values Value is a term used often in the discussion of human behavior from two unique perspectives. When discussing economics and consumer behavior,

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  Value, Consumer, Attitudes, Behavior, And behavior

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