Transcription of Wallace Studies in Building Arts Audiences
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Wallace Studies in Building Arts Audiences
The Wallace Foundation5 Penn Plaza, 7th FloorNew York, NY Road to Results describes nine practices that arts organizations can use to make their audience- Building programs more effective. Written for arts organization leaders, arts funders, policymakers, and arts management students, the book draws from data-supported case Studies examining the successes achieved and challenges faced by 10 different arts organizations as they undertook multi-year efforts to build their Audiences . To read the case Studies , as well as other publications about Building arts Audiences , please visit Studies in Building Arts AudiencesTHE ROAD TO RESULTSEFFECTIVE PRACTICES FOR Building ARTS AUDIENCESBY BOB HARLOWTHE ROAD TO RESULTS EFFECTIVE PRACTICES FOR Building ARTS Audiences BOB HARLOWTHE ROAD TO RESULTS EFFECTIVE PRACTICESFOR Building ARTS AUDIENCESBY BOB HARLOWC opyright 2014 The Wallace FoundationCover design by Jos Moreno Cover photo by Caiaimage/Martin BarraudInfographic: Alexander MostovInterior design by Tom StaraceEditors: Aaron Dalton and Jennifer GillPublished by Bob Harlow Research and Consulting, LLC, New York, NYLibrary of Congress Control Number: 2014914766isbn 978-0-9847287-4-9 Table of ContentsPreface vExecutive Summary: Effective Practices for Successful Audience
Preface A t a time when the arts face new challenges in attracting and re-taining audiences, arts leaders are eager for information about what works—and what doesn’t—in audience building.
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