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Web Mining — Concepts, Applications, and Research …

Chapter 21 Web Mining Concepts, applications , and ResearchDirectionsJaideep Srivastava, Prasanna Desikan, Vipin KumarWeb Mining is the application of data Mining techniques to extract knowledgefrom web data, including web documents, hyperlinks between documents, us-age logs of web sites, etc. A panel organized at ICTAI 1997 (Srivastava andMobasher 1997) asked the question Is there anything distinct about web min-ing (compared to data Mining in general)? While no definitive conclusionswere reached then, the tremendous attention on web Mining in the past fiveyears, and a number of significant ideas that have been developed, have cer-tainly answered this question in the affirmative in a big way.

Commercial application servers such as Weblogic,1,2 StoryServer,3 have sig-nificant features to enable E-commerce applications to be built on top of them with little effort. A key feature is the ability to track various kinds of business events and log them in application server logs. Application Level Data

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