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Web Mining - Data Analysis and Management Research Group

Chapter 21 Web Mining Concepts,Applications, and ResearchDirectionsJaideep Srivastava, Prasanna Desikan, Vipin KumarWeb Mining is the application of data Mining techniques to extract knowledgefrom web data , including web documents, hyperlinks between documents, us-age logs of web sites, etc. A panel organized at ICTAI 1997 (Srivastava andMobasher 1997) asked the question Is there anything distinct about web min-ing (compared to data Mining in general)? While no definitive conclusionswere reached then, the tremendous attention on web Mining in the past fiveyears, and a number of significant ideas that have been developed, have cer-tainly answered this question in the affirmative in a big way.

Web mining is the application of data mining techniques to ex-tract knowledge from web data, i.e. web content, web structure, and web usage data. The attention paid to web mining, in research, software industry, and web-based organization, has led to the accumulation of significant experience. It is

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