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When People Are The Instrument: Sensory Evaluation Methods

8 ASQ STATISTICS DIVISION NEWSLETTER, VOL 27, NO. 4 When People Are The Instrument: Sensory Evaluation Methodsby Irene Gengler, Sensory Testing Service : Sensory Evaluation is a field that measures product attributes perceived by the human senses. The inherent variabilityof human responses has led to special Methods and procedures for their measurement. Understanding the type ofresponse being measured is important for designing research. Different Methods have been developed, and byunderstanding the core principles of usage for these Methods , one can improve the quality of the humanmeasurement. The data then becomes more useful for developing and maintaining successful EvaluationMeasurements using People as the instruments are sometimes necessary.

ASQ STATISTICS DIVISION NEWSLETTER, VOL 27, NO. 4 9 When People Are The Instrument: Sensory Evaluation Methods Continued from page 8 The plot shows how intensity of an attribute, e.g. saltiness, can increase with higher concentrations, while liking for the

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