Workbook 2 Business Model Design - MaRS

MaRS is a member ofMaRS Discovery District, November 2012 See Terms and ConditionsFundamentals of Entrepreneurial ManagementWorkbook 2 Business Model DesignMaRS is a member ofMaRS Fundamentals of Entrepreneurial Management Series2 MaRS DRRiscoDvieDRSr Introduction: Importance of Business modelsAll new businesses have to deal with the challenge of designing a sustainable Business Model . This is especially true for businesses with innovative products because they often disrupt parts of the industry value chain, which means that stakeholder relationships and revenue models must be crafted from scratch without the benefit of existing industry practices. While such a challenge might sound daunting, it also represents an opportunity to redefine an industry and reap the benefits of mastering a new way of doing 2: Business Model DesignThis Workbook is the second in a series of two Workbook guides that address the fundamentals of Business strategy for startups. Workbook 1: Crafting Your Value Proposition Workbook 2: Business Model DesignAlthough the learning material is spread over two workbooks, you can consider them as two parts of a workbooks have been developed specifically for early-stage startups, and they address the key issues that entrepreneurs and their teams face.

MaRS is a member of MaRS Discovery District, ©November 2012 See Terms and Conditions Fundamentals of Entrepreneurial Management Workbook 2 Business Model Design MaRS is a member of

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