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A Study on the Impact of Customer Lifetime Value …

A Study on the Impact of Customer Lifetime Value …

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The Journal of Human Resource and Adult Learning Vol. 4, Num. 2, December 2008 25 A Study on the Impact of Customer Lifetime Value on Shareholder Value in Taiwan’s Credit Card Market Chen Chang, PhD, Lecturer, Department of Public Finance,

  Customer, Value, Taiwan, Lifetime, Shareholders, Customer lifetime value on shareholder value

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