Example: stock market
BSBMKG609 Develop a marketing plan

BSBMKG609 Develop a marketing plan

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marketing opportunity is to estimate the market demand. Market demand for a product is the total volume that would be bought by a defined customer group, in a defined geographical area, in a defined time period, in a defined marketing environment, under a defined marketing program. Market demand depends on customers’ buying behaviour.

  Marketing, Environment, Marketing environment

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