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Business Model Evaluation: Quantifying Walmart’s Sources ...

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Business Model Evaluation: Quantifying Walmart’s Sources of Advantage* November 6, 2012 Humberto Brea-Solís† Ramon Casadesus-Masanell‡ Emili Grifell-Tatjé§ A B S T R A C T In recent years, the concept of the business model has received substantial attention in the strategy

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