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CHAPTER 07 SELF-PRESENTATION

CHAPTER 07 SELF-PRESENTATION

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suspenders, carry a beeper, and drive a Lexus to signal to others that he is indeed a man of “wealth and taste.” Swann (1990) calls this form of self-construction “self-verification,” and Wicklund and Gollwitzer (1982) refer to such behavior as “self-symbolizing.” Self-enhancement needs also underlie self-construction.

  Presentation, Self, Beeper, Self presentation

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