CHAPTER 2: INTEGRATED MARKETING COMMUNICATION
Vargo and Lusch (2004:6) note that this customer-centric philosophy entails more than simply being consumer oriented; it means collaborating with and learning from customers and being adaptable to their individual and dynamic needs. It also means that value is defined by and co-created with the consumer, rather than being
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www.unf.eduWilkie 2006). In addition, commentary can be found in Lusch and Vargo (2006) (e.g., essays by Laczniak 2006; Lehmann 2006; Levy 2006; Wilkie and Moore 2006). 4Three of these people—Shelby D. Hunt, William L. Wilkie, and Debra J. Ringold (as AMA chairperson)—were especially involved in the facili-tation of this process.
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web2-bschool.nus.edu.sgvalue-in-use’ (Vargo and Lusch 2004, p. 7). Consistent with this reasoning, academics gradually shifted from an output focus adapted from the goods literature to a process focus. Several models describing the various stages of the service consumption process have been proposed in …
【論文】 価値共創とイノベーション：2つの事例の分析をも …
www.bus.nihon-u.ac.jpまた、Vargo & Lusch（2004）は企業の価 値創造は製品の価格を基準にした伝統的なモデルから、サービスのシステムやロジック を重視したモデルに変わりつつあるとし、サービスを「顧客との価値共創」として捉え
製造業のサービス化：「サービス・ ドミナント・ロジック」 …
www.panasonic.com（注2） LuschやVargoを中心に展開されるS-Dロジックの議論は， 2004年のJournal of Marketing論文（Vargo and Lusch, 2004）を端緒に，書籍（Lusch and Vargo, 2006），学会
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www.u-hyogo.ac.jp(出典：近藤（2012）p.83より引用 原文：R.F.Lusch & S.L.Vargo “Evolving to a new dominant logic for marketing”The Service Dominant Logic of Marketing : Dialog, Debate and Directions p.11 2006, M.E.Shape ) 又、近藤（2012）では、製造業企業のサービス化には発展の段階があるとし …