Search results with tag "Integrated marketing communications"
Professional Marketing Standards - CIM
www.cim.co.ukIntegrated Marketing Communications This technical capability is about the integration of marketing communications strategy with business strategy and the use of both physical and digital communications tools in an integrated way. Level Develops integrated marketing communications
The Marketing Book - Yola
htbiblio.yolasite.comThe consumer and integrated marketing communications 414 International dimensions of integrated marketing communications 415 Integrated marketing communications – a summary 416 References 417 17 Promotion 419 Keith Crosier Introduction 419 The promotional mix 419 The promotional budget 426 Deploying the promotional mix 429 Developing the ...
REVISED PAGES An Introduction to Integrated Marketing ...
www.johnstockmyer.com1 Part Five Developing the Integrated Marketing Communications Program Chapter Objectives 1. To examine the marketing communication func-tion and the growing importance of advertising
Advertising and Promotion - abahe.co.uk
www.abahe.co.ukof their message by coordinating all of their promotional activities. This coordination of activities into a system or strategic plan is re-ferred to as integrated marketing communications (IMC).
Political Marketing Conceptual framework
mpra.ub.uni-muenchen.deendorsement strategies as part of an integrated marketing communication or the institution of powerful Directors of Communication[Henneberg:2004]. Because of these occurrences of marketing practice in politics, the use of marketing theory as a means of explaining these phenomena seems obvious. While political science or other related
CHAPTER 2: INTEGRATED MARKETING COMMUNICATION
repository.up.ac.za2.2. MARKETING Marketing is recognised by organisations as an important business function that plays a critical role in their effort to gain a competitive advantage in the market place. A number of interconnected basic features of contemporary marketing, namely: customer-centric, communication and long-term relationship focus on customers, as ...